Customer service is crucial for any business.
Ecommerce brands with the best customer service will see lasting success:
As the internet crashes barriers to entry in retail markets across the world - ecommerce competition is fierce. Products are more of a commodity than ever. Customer service is inextricably linked to your brand.
#1 Products will be forgotten, service will be remembered
Remember you can sell hundreds of products, but customer service is the single touch point for your customers with your business. Your online shoppers have no physical interaction with your brand. Any personal connection is a priceless chance to show how much your brand truly cares.
#2 The best customer service builds trust
Ecommerce brands need to work harder than any other business to retain customers and develop trust. It’s just so easy for your online shoppers to leave without having to provide any explanation.
#3 Customer support can make or break your brand's reputation
If your customer support fails to live up to expectations, your business will cop some negative comments on any variety of online social media channels.
#4 Excellent customer service improves and strengthens your brand
You can’t buy words of mouth advertising.
You can build it with authentic, genuine, customer-first online shopping experiences.
Happy customers are most likely to recommend your products to their friends and family and help to solidify your brand image across different social media channels.
#5 Customer service helps you achieve the ultimate ecommerce goal - customer satisfaction
Loyal ecommerce customers are developed when a personal connection is established with your brand.
That’s why ecommerce brands now need to meet customer's rational and emotional expectations. Focus on surprising, delighting and satisfying your customers.
Pre sales & after sales customer services
Customer relationship management
Interaction via call, e-mail, live chat, letter, SMS
Complaint & returns management